Liquor Marketing Group
Liquor Marketing Group (LMG) operates a buying group of over 1,000 pubs and bottleshops under a number of industry-leading brands, including Bottlemart, Bottlemart Express, Sip’n Save and Down Under Cellars.
Managing and publishing details of this many outlets over Web, 1300 and iPhone applications requires complex logic for both content management and publishing.
The eHound Solution
The flexibility and scalability of the eHound Platform means that LMG need only change a single record to have these updated store details published across multiple channels in real time.
- Managing, filtering and publishing more than 1,000 location across multiple brands and channels (including Web, iPhone and IVR)
- Real time reporting on customer search activity across multiple criteria (geography, brand, time, channel)
- Web-to-SMS integration, allowing website visitors to have the details of individual locations sent to their mobile phone as a free text message